Share Dilution

Awardit: finalizes the acquisition of Prmie Direkt and issues cashless shares in partial payment

Awardit AB (publ) (“Awardit”) today signed an agreement to acquire all the shares of Prämie Direkt GmbH (“Prämie Direkt”) and the board of directors of Awardit has decided to proceed with an issue of cashless shares in connection with the Payment. The purchase price amounts to 17.5 MEUR.

On August 30, 2021, Awardit announced that it had signed a Term Sheet to acquire Prämie Direkt. Awardit and the owner of Prämie Direkt, BCI Development GmbH, today signed a share purchase agreement for 100 percent of the shares of Prämie Direkt. The purchase price amounts to 17.5 MEUR of which 14.5 MEUR is paid in cash, 1.5 MEUR in the form of promissory note and 1.5 MEUR in Awardit shares. The purchase price will be adjusted for net debt / cash and deviations from normalized working capital as of November 30, 2021.

As part of the payment, the Board of Directors of Awardit, in accordance with the authorization of the extraordinary general meeting of shareholders of August 16, 2021, decided to proceed with a cashless share issue of 65,340 shares at the price of 234.85 SEK. The share price is based on the average price for the period from August 27, 2021 to November 30, 2021. The total number of Awardit shares after the finalized issue of shares increases from 7,577,744 to 7,643,084 , which corresponds to a dilution of approximately 0.9%.

About Prämie Direkt Prämie Direkt has been one of the leading loyalty companies in Germany for over 50 years. The core business consists of offering different types of white label loyalty and incentive programs and carrying them out within them. Prämie Direkt’s turnover for fiscal year 2020 was EUR 18.7 million with an EBIT result of EUR 1.2 million. The forecasts for the current financial year are a turnover of 20 MEUR and an EBIT result of 1.75 MEUR. Prämie Direkt has 35 employees and is debt free.

“It’s great to complete the acquisition of Prämie Direkt. With this acquisition, we are securing a strong position in a fragmented market not only for further development of Prämie, but also for further acquisitions on the continent. This is Awardit’s biggest and most exciting acquisition to date. and we have high expectations for the continued development of our business with the leadership of Prämie Direkt and their established network. “ says Niklas Lundqvist, CEO of Awardit.

For more information, contact: CEO: Niklas Lundqvist Phone: +46 704 82 20 74 E-mail: [email protected]

About Awardit Awardit helps businesses increase revenue and profitability by implementing and operating loyalty programs, incentive programs and gift card programs targeting B2B and B2C customers. Awardit provides clients with SaaS based program platforms, content in the form of business opportunities, partner networks as well as third party gift card distribution. The programs are normally provided on a white label basis, but Awardit also operates several private labels. Awardit is the largest company and platform in the Nordic countries in the sector.

The company’s shares are traded on the Nasdaq First North Growth Market (AWRD). The company’s approved advisor is Aqurat Fondkommission AB, reachable at [email protected] or 08-684 05 800.

This information is such that Awardit AB (publ) is obliged to disclose it in accordance with the EU Market Abuse Regulation. The information was made public, through the above contact persons, on December 1, 2021 at 11:05 p.m. CET.